With the Baby Boomer generation reaching its 70s, aging well has become a critical issue and a growing opportunity. As people age, their social network tends to shrink, their level of isolation grows, and their levels of physical, social, and mental activity drop. At GroupWorks, we want to change that by giving people a platform to pursue their passions together, both in person and online. GroupWorks is empowering active adults and their activity groups with online/mobile tools and a social media experience that connects them with fellow enthusiasts and celebrates the activities they’re passionate about. We make it easy to stay active, grow and maintain a social network, and reap the benefits of an active lifestyle in a safe and welcoming environment.
But all that takes work. We’re building a platform that’s approachable, easy to use, and streamlined for people who’d rather spend more time on their activities in the real world than hanging out online. We’re solving unique challenges around accessibility, user experience, and mobility that go well beyond copying the latest hot app. We even have to figure out how to use our technology to reach users who never go online, so that they don’t miss out on the opportunity to gather with their friends.